When building his business, Joshua Danrich (otherwise known as Mr. Fresh), kept his passion for cars and charity at the forefront of his mind. Matching his creative prowess and in solving a common problem, Joshua created a product range of car air fresheners, keeping cars fresh and inspiring others. This is as Mr. Fresh, Joshua’s nickname and brand, is about much more than freshness! Joshua spreads a positive message of self-esteem and empowerment through his brand, showing others what they’re capable of when they set their mind to something great.  

Inspiring countless others with his motivation and ambition, Kebloom asked Mr. Fresh to give us some insight into his brand and future plans:

1) How would you best describe Mr Fresh?

My name is Joshua Danrich. I am an 11-year-old CEO and the founder of Mr. Fresh, an Air Freshener and Deodorizer Company. I would describe Mr. Fresh as a company that spreads positivity, one bottle of Air Freshener at a time. In addition to making the world as fresh as possible, Mr. Fresh has a bigger mission.

Mr. Fresh’s ultimate goal is to use this platform to promote emotional, mental, physical and financial maturity, as well as self-esteem in boys. In using entrepreneurship as a way to build self-confidence, we encourage young people to never give up, even when the odds are stacked against them.


2) How old were you when you began building your brand?

I was 10 years old when I started Mr. Fresh (CEO and Founder).

3) What passions inspired your business idea?

Mr. Fresh began with a lifelong love of cars. Aged 10, I asked my mom if I could have my own car dealership! As I love how cars look, smell and are designed, we decided to focus on making the cars smell good. Eventually, I dream to have my own sports car dealership, with the help of my mom!


4) What problem were you solving in the creation of Mr. Fresh?

The problem I solved, was the getting rid of the stinky and stale smell in cars! I really love new cars because they always have that new car smell. So, Mr. Fresh was designed in mind of keeping that.


5) Who supported you in creating/building your business?

My mom helps me 100 % in all that I do. She helped me create a business plan, figure out how much my air fresheners would cost, my business name, my branding, how everything would look and even my own personal look! She is Mama Fresh and she helps me with it all. It is very important to have someone that supports and believes in you whilst on an entrepreneurial journey.

6) What advice would you give to aspiring young entrepreneurs?

Believe in yourself. Lead by example. Stay motivated and focused. Even when it gets tiring or hard, just keep pushing on because your hard work will pay off!  Listen to your parents!  Get a mentor that believes in you! Have fun and enjoy the journey!

7) To what extent would a platform like Kebloom have helped you achieve your dreams?

Kebloom gives me insight into kids just like me doing awesome and great things! We can stay connected, share our stories, build friendships, network, ask questions and for help if needed!

8) What has been the best part about starting up a business?

The best part has been seeing my ideas come to life, meeting new people, making others happy and getting positive feedback. When kids, teenagers and adults let me know they are inspired by my story and my journey to success, it encourages me to promote further positive change.

9) What skills did you bring to your business and feel you have developed?

I put my heart, soul and creativity into this business. I am developing and have developed the skills of confidence, how to manage finances, networking and customer service. On my journey so far, I’ve spoken to a crowd of 400 people, shaken almost 1,000 hands and taken countless pictures. I love inspiring and encouraging others to do the best they can.

10) What are your future goals and dreams?

One of my future goals is to add more air freshener scents and accessories to my fragrance line. Another goal is to eventually open my own Mr. Fresh store stocked with my entire product range. I also want to increase my speaking engagements so I can encourage other kids to become kidpreneurs, showing and teaching them that if I can do it, so can they. Finally, as a philanthropist, I hope to continue being charitable in any way I can be.



…and anything else you’d like to add!

I have been featured on the local news, several media outlets, several newspaper articles and collaborated with several businesses and organizations. I know my business will help others see that they too can dream big! I am a leader, influencer, future planner and inspirational speaker in my community!

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About the Author:

Ellie McRae is the blogger, interviewer and content creator for Kebloom! When she’s not writing kick-ass articles, you’ll find her studying marketing and drinking copious amounts of coffee. Find out more about Ellie here.